The smart Trick of Johnnie Walker Blue Label Ultra That No One is Discussing
The smart Trick of Johnnie Walker Blue Label Ultra That No One is Discussing
Blog Article
Inside our quest for that lightest bottle probable, we took our vision to some workforce of qualified glassmakers. Discovering styles and glassblowing techniques to minimise glass usage without having compromising sturdiness.
Diageo is a worldwide leader in beverage Alcoholic beverages with An impressive assortment of brand names throughout spirits and beer types.
In line with our analysis, Additionally it is thought to become the planet’s lightest 70cl Scotch Whisky glass bottle at any time released to marketplace.
At just 180g with no closure, the Johnnie Walker Blue Label Ultra bottle has actually been established by adopting a exam-and-master design, planning and exploring without having limitation and imagining what the future of lightweight luxurious packaging could provide.
World Style and design Director at Diageo, Jeremy Lindley who led the look venture, reported, “Johnnie Walker Blue Label Ultra was born away from an ideation session checking out the future of luxurious. With other categories going in direction of lightweight – including eyewear and high-general performance cycling – we questioned whether luxury spirits could adhere to go well with. “We took our vision to your workforce of specialist glassmakers and during a 5 calendar year examination-and-learn approach gradually learned how to make tasteful, lightweight glass.
The expose of Johnnie Walker Blue Label Ultra alerts the brand’s dedication to innovation, with hopes that the bottom-breaking design could encourage the greater luxurious, lightweight, and very low-carbon whisky bottles of tomorrow.
The end result is surely an field-1st that, in addition to reaching exquisite beauty, showcases what luxurious, lighter-excess weight, reduced-carbon bottles of the long run could look like. As Element of the Diageo Spirit of Development action approach, Johnnie Walker aims to reduce the fat of glass used in its packaging; an ambition that is definitely aimed toward reducing the amount of carbon emissions connected to packaging.3 Although the technologies is not really still available to start johnnie walker blue label ultra bottles of the excess weight at scale, forever, the expertise Johnnie Walker has garnered is by now being applied to lightweighting assignments over the Diageo portfolio.
Yes—this collectible edition could be purchased on the web and shipped securely to the doorway with signature confirmation.
With less than 888 bottles introduced globally, Each and every bottle is independently numbered and presented inside of a luxurious collector’s scenario.
Nonetheless, the technological innovation isn't going to yet exist to roll out the Ultra bottle forever. Diageo hopes this will alter, and it has previously been granted a patent to continue development.
Diageo has said which the “previously claimed ‘lightest weight scotch whisky bottle’ was introduced by a British isles retailer and weighed all around 298 grams.”
With less than 888 bottles released globally, Every bottle is independently numbered and offered in a luxurious collector’s situation.
Stated system aims to decrease the excess weight of glass in Johnnie Walker packaging. This may have a direct impact on the carbon emissions of Johnnie Walker packaging, both equally with regards to production and transportation.
“We’re almost certainly about 12 months from All those very first products hitting the marketplace as a result of the lightweighting application.”
We've been a global leader in beverage Liquor with An impressive collection of manufacturers throughout spirits and beer.
Your payment information and facts is processed securely. We do not shop charge card facts nor have use of your bank card data.
Together with this, for The 1st time in Diageo’s history, a license to our patent for light-weight-pounds glass beverage containers will probably be provided on a royalty-totally free basis to all as a method to encourage progress in the wider business.